The press release says the ALLEGRÍA wine boycott announced October 5 continues to have successes; a growing list of liquor stores are refusing to carry ALLEGRÍA any longer. Also, there is now tangible evidence that ALLEGRÍA's hard-sell campaign in Ithaca is in trouble. On October 8, the African Liberation Solidarity Committee, operating from the offices of Rest of the News, received a visit from Sandi Schueter of Nelson Research Associates, the Chicago firm hired by ALLEGRÍA to do market research in Ithaca - its only U.S. test area. Schlueter initially declined to identify herself, but she expressed a keen interest in the ALLEGRÍA boycott and eventually...
The press release says the ALLEGRÍA wine boycott announced October 5 continues to have successes; a growing list of liquor stores are refusing to carry ALLEGRÍA any longer. Also, there is now tangible evidence that ALLEGRÍA's hard-sell campaign in Ithaca is in trouble. On October 8, the African Liberation Solidarity Committee, operating from the offices of Rest of the News, received a visit from Sandi Schueter of Nelson Research Associates, the Chicago firm hired by ALLEGRÍA to do market research in Ithaca - its only U.S. test area. Schlueter initially declined to identify herself, but she expressed a keen interest in the ALLEGRÍA boycott and eventually admitted that she had been flown to Ithaca by Nelson to investigate the boycott. The Solidarity Committee fully answered all her questions about the boycott. Schlueter then disclosed that, as a result of the campaign to expose Portuguese colonialism and its U.S. connection, Ithaca may no longer be a ''valid" market test area for ALLEGRÍA. She said fully 10% of the respondents telephoned in the second "wave" of Nelson's survey stated that they will not buy ALLEGRÍA because it is a Portuguese wine, and anti-ALLEGRÍA sentiment in Ithaca appeared to be rising. Schlueter was given copies of all literature produced by the coalition in Ithaca organizing the boycott of Portuguese products; she also listened to tapes about the liberation struggle in "Portuguese" Africa and recent Portuguese atrocities in Mozambique.
