MEMORANDUM ON FUND-RAISING FOR ACOA, ADAF AND ERA FOR 1962-63
by James R. Robinson, American Committee on Africa
New York, New York, United States
June 11, 1962
American Committee on Africa
A memorandum from James Robinson about his work for the American Committee on Africa about ACOA’s fundraising, including applying lessons learned from other organizations. The great majority of supporters have been receiving only appeal letters and the annual report. During Robinson’s first six months, this list has received two other mailings: 1) the basic brochure and Statement on the Congo, and 2) “Face to Africa” and literature list. This should improve membership retention and yield higher average contributions. Robinson discusses the effectiveness of funding letters signed by Donald Harrington, Eleanor Roosevelt, Albert Lutuli, and Julius Nyerere (raising funds for political refugees through the Africa Defense and Aid Fund (ADAF). A letter promoting AFRICA TODAY subscriptions is also underway. ACOA should do some non-mail fund-raising, such as small luncheons for large donors with African guests and an invitation which makes it clear that funds will be requested, and house parties, such as for Emergency Report to Angola (ERA).
Used by permission of Africa Action (successor to the American Committee on Africa).
Collection: Peter Weiss papers, Michigan State University Libraries Special Collections