South Africa Scores Again as South African Airways Bids for U.S. Tourists

by American Committee on Africa
New York, New York, United States
February 1969
2 pages
Type: Report
Coverage in Africa: South Africa
Coverage outside Africa: United States
Language: English
The report discusses the new weekly air service by South African Airways (SAA) from Johannesburg to New York. This new schedule serves as the peg for an extensive South African advertising campaign in U.S. newspapers, periodicals, and tourist trade journals. SAA expects to carry 5,000 passengers and 17,000 pounds of cargo in its first year, with estimated revenue of five million dollars. The South African government has a broader agenda – not only to develop tourism as a major industry but also to help break the world-wide isolation of South Africa because of apartheid. • South African Airways' New Flight Schedule • Civil Aeronautics Board Approval • South Africa's Bid for Tourism • The Tourist's South Africa • What Can Be Done?
Used by permission Africa Action (successor to the American Committee on Africa).
Collection: George M. Houser (Africa collection), Michigan State University Libraries Special Collections