The Neptune Strategy: SHELL Battles Its Antiapartheid Critics

ICCR Brief
(Vo. 16 No. 7)
by Interfaith Center on Corporate Responsibility
New York, New York, United States
1987
4 pages
Type: Pamphlet
Coverage in Africa: South Africa
Language: English
This pamphlet describes the draft strategy prepared for Shell Oil for neutralizing its critics in the U.S. and European anti-apartheid movements, targeting critical spokespeople from church, unions, educational, student, and civil rights groups. It provides a context for the campaign against Shell by quoting from leaders in South African calling for economic pressure, including sanctions. These include the South African Council of Churches, Rev. Allan Boesak, Bishop Desmond Tutu, the Southern African Roman Catholic Bishops Conference, and the Congress of South African Trade Unions (COSATU). The draft “Neptune Strategy” proposed to engage critics in “post apartheid planning [that] should deflect their attention away from boycott and disinvestment efforts.” The strategy was prepared by Pagan International (PI), whose leader also organized to counter the Nestle infant formula boycott. PI also proposed to prepare dossiers on leaders of the Shell boycott campaign for the company. Extensive excerpts of correspondence between PI and the Interfaith Center on Corporate Responsibility are included.
Used by permission of the Interfaith Center on Corporate Responsibility.
Collection: Private collection of David Wiley and Christine Root