An Ounce of Love?

by American Committee on Africa
New York, New York, United States
December 1977 or January 1978
2 pages
Type: Mailing
Coverage in Africa: South Africa
Coverage outside Africa: United States
Language: English
Mailing about the campaign against the Krugerrand. Doyle Dane Bernbach has launched a campaign to sell Krugerrand gold coines in 25 major U.S. markets with an estimated budget of $4 million mainly for newspaper ads and 30-second TV spots. The mailing includes an article in More saying that what these ads describe as "An ounce of pure love" ACOA calls "A piece of apartheid." Boston has been the hub of intense anti-Krugerrand activity; the Massachusetts House of Representatives passed a resolution condemning the advertising and sale of the coin. Two groups, the Steve Biko Memorial Committee and Action for Black Media, have been pressuring the Boston media for equal time to state their case. The city councils of San Antonio, Dayton, Denver, and Chicago have also passed resolutions condemning the sale of the Krugerrand. Two network television affiliates in New York, WNBC and WCBS, announced they were suspending the ads. The mailing includes a Chicago City Council Resolution "People of Chicago Urged Not to Buy Krugerrand Gold Coin."
Used by permission Africa Action (successor to the American Committee on Africa).
Collection: Alan Zaslavsky Africa Collection, Michigan State University Libraries Special Collections